Should designers care about artificial intelligence (AI) or machine learning (ML)? There is no question that technology is adding texture to the current zeitgeist. Never could I have imagined seeing a blockbuster hit where Ryan Reynolds emerges as a conscious non-player character in a video game and a flop where Melissa McCarthy negotiates humanity's future with a James Corden-powered superintelligence within a year of each other. But does learning AI and ML's ins and outs really matter for the creative professions and our nebulous, invaluable way of operating? Helen Armstrong, a professor of graphic design at NC State, thinks so.